- Websites are used for
marketing, public relations - your company is perceived as modern and
keeping up with technology.
- Have a virtual
hours a day 365 days a year, which never closes, and is always available
- Can use the Internet to provide information
- Used for product announcements.
using the Internet
Permits high speed
access to vendors and customers.
Globalisation and Levelling the Playing Field
By using the Internet many organisations can bring a global edge to a
With the Internet you are much less aware of national boundaries and
This opportunity for rapid communication can increase a business's
visibility from local to global overnight.
Small businesses can use the Internet to create an image on the
network that allows them to compete with large businesses.
It makes the pursuit of customers, vendors and resources possible
world wide - allowing competition in a world market.
Gaining and Maintaining Competitive Advantage
Increasingly businesses are taking a look at their own organisations
and processes in an effort to become more competitive. The Internet is a
wonderful tool for engaging in these activities by creating a Web presence
To advertise in the popular directories and through newspapers or
magazines is very expensive in comparison to the Internet. In addition having
a website developed allows you to publicise your message fully without
incurring heavy advertising costs, which in most cases will cost more than
having a website developed with FirstPlace WebDesign.
Marketing and Sales
Advertising on the Internet allows for:
Full - colour catalogues and brochures.
On-line graphics and textual information.
World wide viewing of your website 24 hours a day 365 days a year.
A business with a presence on the Internet is perceived as modern,
advanced and sophisticated.
Maintaining up to date postings and a website of your company's
product information and prices also allows your vendors to have continuous
access to the information that is needed in order to promote and sell your
products. Small businesses find it easier to compete with large companies by
being easily visible to its customers via the Internet.
By creating a presence on the Internet, businesses can participate in
all the benefits of on-line marketing, publicity and sales.
Growth of the Internet
It is said that the Internet as a whole is growing at the rate of 10%
per month, and that the largest and fastest growing segment of the Internet
The reasons for this are the increase in the number of Internet Service
The new easier to use Internet browsers means that more people will be
able to make use of the Web too, and become potential
customers. Customers can even surf the Net from the comfort of their
armchairs through Web TV and even cell / mobile phones!
Examples of how companies are using the Internet
On-line advertising and marketing with off-line purchase or
Using the Web for doing business on-line
Wide Web is the fastest growing, most popular place for business on
the Internet right now. It is the place for doing business. Because of
linking capabilities on the Web, information from other sites is made readily
available for your own business use as well as those for
use by your customers.
Use the Web for
- Announcements of
- Company product descriptions
- Pictures and drawings of
- Price sheets
For some small and start up companies, a website may be the only public face
of the company. The Web can help small business compete on the larger global
playing field. The Web then becomes the companies head quarters on the
Internet. The professional image presented on the Web reflects back to your
company thus giving it a professional business image too.
The Web can provide cost savings to businesses in a
variety of areas -
very good cost per user ratio. In marketing and advertising, it allows you to
reach a large number of potential customers rather inexpensively. Also, the
allows a company to keep its information and price sheets fresh, without
reprinting expensive four colour brochures. The Web can replace some printed
materials, or at least provide support for printed materials.
The best sites on the Net are those which offer their visitors a reason to keep
on returning to the site, this can be achieved by offering visitors the
opportunity for interaction such as competitions and offering discounts on
products or services that your company offers.
What you can do to increase traffic to your
Ultimately, to be successful, Web based marketing must be an integrated part of
a business and marketing plan that encompasses the Web. Companies did not
stop advertising in newspapers when radio came
along, nor did they abandon radio when TV came on the scene. In the same way
Web marketing is not a replacement - but it is another channel. To increase
traffic to your website encourage cross fertilisation between your website
marketing efforts and your marketing and advertising in traditional marketing
Putting your homepage on all your office stationery and
stimulate interest and conversation. If the recipients are Web wise, they
appreciate it, if they not, they just might ask about it, opening the door
The website identity
Businesses spend a great deal of time and money in creating and maintaining
their corporate identity. Companies seek to have consistent images, styles
messages in their advertising and on company materials. Integrate the public
image, logos, graphics, colours and other unique aspects of your company into
your Web pages whenever possible. This can magnify your other advertising
efforts, rather than splintering from them. To promote the on-line part of
corporate identity, consider putting your URL (homepage address) on all
promotional materials and corporate literature.
The Future of Business on the Internet
following are some
of the trends that can be identified for the future:
- Growth - the
Internet has grown explosively, and shows no signs of
slowing down. The commercial sector particularly is ripe for more growth,
estimates that there are more than 100 million users on the Internet at the
start of the new millennium.
- New users - are coming on-line in unprecedented numbers
and the on-line commercial services. This trend is likely to continue as
software companies make Internet configuration and connection increasingly
As you can see there are a host
of advantages of owning a business website. If you would like to
contact FirstPlace WebDesign for
further information on how we can help you with a website solution, please
Alternatively view the order
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